CAPTCHAFORUM
Administrator
In a recent webmaster hangout, Google employee John Mueller answered a question about whether BERT makes the exact keywords on the page less important.
The question to Mueller sounded like this:
Answering the question, Müller noted that BERT has already been launched, therefore, it is not entirely correct to speak of it as something that is just being implemented. He also added that the main purpose of this algorithm is to improve understanding of queries and content.
As for the development of the search engine, changes in it really reduce the role of precise keywords:
He also added that reducing the role of exact keywords is not the goal of BERT and other algorithms. All of these algorithms are designed to enable Google to provide useful answers to search queries.
You can listen to Mueller's answer in the video below:
Google announced in October that the BERT algorithm is now used to process all queries in English. It was also later revealed that it was codenamed "DeepRank" prior to launch.
The question to Mueller sounded like this:
Answering the question, Müller noted that BERT has already been launched, therefore, it is not entirely correct to speak of it as something that is just being implemented. He also added that the main purpose of this algorithm is to improve understanding of queries and content.
As for the development of the search engine, changes in it really reduce the role of precise keywords:
He also added that reducing the role of exact keywords is not the goal of BERT and other algorithms. All of these algorithms are designed to enable Google to provide useful answers to search queries.
You can listen to Mueller's answer in the video below:
Google announced in October that the BERT algorithm is now used to process all queries in English. It was also later revealed that it was codenamed "DeepRank" prior to launch.
