CAPTCHAFORUM
Administrator
In a recent webmaster hangout, Google employee John Mueller answered a question about optimizing pages to rank snippets in search results.
This question is related to a new algorithm that will be launched this year. It will allow Google to rank the snippets of pages. This update is called "Passage Indexing", although in fact it is about ranking.
The question sounded like this:
“I have a question about fragments. So it's more about how Google will see the paragraph structure. Obviously, lately we've seen a more conversational kind of blog posting ... And I'm wondering if there is a minimum number of words or characters in a paragraph for Google to understand that this is a paragraph? "
Müller replied:
"I dont know. I don't have detailed information about the fragments. This is not a Core Update ... This is not what we think of as a Core Update. This has more to do with ranking snippets of existing pages than indexing them individually. This is more about recognizing that this is a large page, and this is the part of the page that is relevant to the incoming request. Therefore, we will focus on this part of the page. So it is not a separate chunk index or anything like that. It's more about understanding the page and its different parts and the ability to recognize which of those parts are relevant to the user's request. I have no more detailed information that I could share with you. "
He also cautioned webmasters against optimizing pages for the new algorithm, making their content more cluttered:
“If you take a 'blank' page and try to make it messy so that it works well for this new setup, then I don't think you will have any advantage over what it was before.
If you already have “clean” pages, if they are already easy for search engines to recognize, if they have “clean” titles and they are focused on certain topics, then this is essentially what search engines need to understand what this is about. page and when to show it to users. "
You can listen to the question to Mueller and his answer to it in the video below:
As a reminder, Google announced a number of major AI updates to search, including Passage Indexing, at its Search On 2020 event last month.
This question is related to a new algorithm that will be launched this year. It will allow Google to rank the snippets of pages. This update is called "Passage Indexing", although in fact it is about ranking.
The question sounded like this:
“I have a question about fragments. So it's more about how Google will see the paragraph structure. Obviously, lately we've seen a more conversational kind of blog posting ... And I'm wondering if there is a minimum number of words or characters in a paragraph for Google to understand that this is a paragraph? "
Müller replied:
"I dont know. I don't have detailed information about the fragments. This is not a Core Update ... This is not what we think of as a Core Update. This has more to do with ranking snippets of existing pages than indexing them individually. This is more about recognizing that this is a large page, and this is the part of the page that is relevant to the incoming request. Therefore, we will focus on this part of the page. So it is not a separate chunk index or anything like that. It's more about understanding the page and its different parts and the ability to recognize which of those parts are relevant to the user's request. I have no more detailed information that I could share with you. "
He also cautioned webmasters against optimizing pages for the new algorithm, making their content more cluttered:
“If you take a 'blank' page and try to make it messy so that it works well for this new setup, then I don't think you will have any advantage over what it was before.
If you already have “clean” pages, if they are already easy for search engines to recognize, if they have “clean” titles and they are focused on certain topics, then this is essentially what search engines need to understand what this is about. page and when to show it to users. "
You can listen to the question to Mueller and his answer to it in the video below:
As a reminder, Google announced a number of major AI updates to search, including Passage Indexing, at its Search On 2020 event last month.
