Google’s June Update, Search Algorithm & More: Implications for Marketers

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Google, on their official Twitter account, announced on Sunday, 2nd June that a new core algorithm update is in the works. The update, much like the last Google Update that went live in March 2019, is a broad core algorithm update. Let’s find out what Google has in store for marketers.

Google SearchLiaison,‏ Google's public liaison for search, posted the official tweet, announcing a new broad core algorithm update is coming. The Twitterverse has been in a frenzy ever since this tweet surfaced, with anxious memes and gifs being the only recourse, while awaiting the good or bad news.

Tomorrow, we are releasing a broad core algorithm update, as we do several times per year. It is called the June 2019 Core Update. Our guidance about such updates remains as we’ve covered before. Please see this tweet for more about that:https://t.co/tmfQkhdjPL
— Google SearchLiaison (@searchliaison) June 2, 2019
Scheduled for release on June 3, 2019, the latest Google update is said to be on the lines of the March 2019 Core Update we covered back then. Google’s Danny Sullivan, referred to an earlier tweet to help users understand the update to Google’s search algorithm: “the update will have little noticeable change but will help us continue to incrementally improve search.”

Let’s revisit what a core algorithm update is.

Google algorithm updates have been known to help curb exploitation that manipulated page rankings – where genuine websites were left behind due to fraudulent affiliate sites. The core algorithm update didn’t target anything specific but resulted in an improvement to search queries, and through that, improved user satisfaction.


Key Takeaways for Marketers

Google’s search algorithm update could be bigger and better this time around, considering all the updates we’ve seen in recent months. Let’s look at some of the changes we’ve seen recently:

1. Google is all set to enable mobile-first indexing by default for all new websites starting July 1, 2019. Marketers will be able to continue to check for mobile-first indexing of their website using the URL Inspection Tool in the Search Console and will quickly see how it was last crawled and indexed.

2. Google introduced a visual refresh of the mobile search results page to better guide customers through the information available on the web. The new design lets marketers add more action buttons and helpful previews to search results cards, giving a better sense of the web page’s contents with clear attribution back to the source.

3. More than 70% of all advertisers use Google Ads automated bidding and although marketers agree that Smart Bidding has helped drive better performance, more flexibility in reaching goals was needed. Google launched three new bidding innovations — Campaign-level conversion setting, Seasonality adjustments and Maximize conversion value. Marketers can now bid on Google Ads with more customization than before, therefore leading to an improvement in conversion rates.

4. At Google I/O, the company announced support for 3D images and Augmented Reality (AR) in search results. AR in Google Search lets you view and interact with 3D objects right from your Search results on your Android or iPhone browser. The 3D-enabled images show up in search results with the option View in 3D, and you can view the object in your own space, that is, right in front of you through your screen. Marketers are already excited about AR, and with Google introducing this feature, it’s going to get easier than ever to incorporate. Google’s View in 3D feature is now live and looks like this:

https://storage.googleapis.com/gweb-uniblog-publish-prod/original_images/ar-search-visible-body.gif

We’re excited to find out all about the new google algorithm update.

Source: https://www.martechadvisor.com/