Instagram is testing a new setting for showing or hiding likes on posts

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Instagram is testing a new setting that will allow users to hide or show likes on their posts - at will. The update was noticed by application researcher Alessandro Paluzzi. He wrote about his find on Twitter.

The updated publish settings menu looks like this:

insta-likes__dd97c6f7[1].jpg

It is assumed that the new option will allow again showing likes to those users whose display of them in posts has been disabled automatically.

It will be possible to customize the display of likes both at the stage of post creation and retrospectively - in already published posts.

As a reminder, testing of the feature that hides likes was expanded to the whole world in November 2019. Data on the effectiveness of this experiment on Instagram has not yet been disclosed.