Majestic has totally rewritten their crawler and have created an improved backlink reporting tool. It contains many useful features powerful tools that makes link researching easier, allowing you to focus on the actual link building.
For me, Majestic was more of a site auditing tool than a link building tool. So when I was asked if I was interested in trying a demonstration version of their new tool, I was a little skeptical.
I’ll get to the point: Majestic’s new version of their backlink checker tool blew me away. It’s ability to simplify the research part of link building, to take the chore out of it, is impressive.
More than a List of Links
One problem with link tools is that they give you a list of backlinks, but they are missing information about the context of the link.
Majestic’s new backlink tool quickly shows:
- Where on the page the link is located (footer, content, navigation)
- Whether there is surrounding text
- How many outbound links are on the page and how many are internal or external links
Majestic Crawler Rewritten
Majestic has rewritten and completely updated their crawler. The crawler now divides every web page it finds into up to 40 segments. Majestic can not only instantly show a visual representation of links on a web page, but you can also use that information to find link pages with specific link densities.
For example you can filter to find backlinks with the lowest link density and that are dofollow. This can reveal article type opportunities.
By searching for higher link densities you will be able to find “links” pages, pages that link out to useful web pages.
Majestic Context Search
Majestic’s new Context search can find links with a specific context, such as a specific word close to the link.
You can also use the Context feature to find specific kinds of link pages, like Resources pages.
Link Density Charts
Majestic is dividing each web page into 40 parts.
Majestic then displays a Link Density Chart that visualizes the link density of the web page that a link is on. It also shows you (with a green line) where on the page the backlink is.
The Link Density Chart allows you to see at a glance whether a site represents a good link opportunity.
Here’s how Majestic explains the Link Density Charts:
“The width of a profile shows the Link Density in each segment, so a wider line means that the section of text is more saturated with links.”
Fine Tune Your Link Search
Wading through a list of poor quality links in order to find a handful of link targets is a boring chore that wastes time and money.
A set of features that elevates Majestic above other link discovery tools is the ability to segment links by different qualities.
Segmenting links is one of my link discovery shortcuts. Segmenting links allows you to filter out the low quality links and quickly discover the highest quality and most relevant link prospects.
Segment by Link Density
Segmenting by link density can help you avoid finding backlinks that are hosting too many links. By searching for low density link pages you can discover article pages. These represent link opportunities related to suggesting an article.